New sustainable shoe-box by Puma Vision

Puma has recently released an agenda to incorporate long-term sustainability. Developing a shoebox replacement with the 'clever little bag' was the first step taken. This sustainable packaging was designed by Yves Behar of Fuseproject. He and the Puma team spent 21 months coming up with a shoebox replacement. The new bag is going to save save 8500 tons of paper and 1 million liters of water.

Puma is also sponsoring a new exhibition at the Design Museum in London called Sustainable Future-Can Design Make a Difference? The exhibition explores cool things like the world's first carbon neutral city and a refrigerator that doubles as an aquarium.